Using Personas Effectively

Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and communicate both to marketing and engineering teams.

Content

Author and article information

Contributors

Peter Bagnall

Conference

Publication date: September 2007

Publication date (Print): September 2007

Page: 1

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[0001]SurfaceEffect

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Lancaster, UK

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Article

DOI: 10.14236/ewic/HCI2007.84

SO-VID: fb54b0d5-b545-49cd-8c56-da9ceb439057

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This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK

Conference acronym: HCI

Conference number: 21

Conference location: Lancaster, UK

Conference date: 3 - 7 September 2007

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: British HCI Group Annual Conference

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2007.84

Self URI (journal page): https://ewic.bcs.org/

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Using Personas Effectively

Abstract