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RESEARCH INTO THE CONSUMER ADOPTION OF NEW SERVICES TECHNOLOGIES: A CRITICAL REVIEW
Abstract
Consumer research into new technologies in the retail services area has evolved from unsophisticated industry studies. Focusing on point-of-sale scanning systems, various research studies are reviewed following an indication of the more general conceptual bases which could be relevant internationally. Some proposals are made to encourage more theory-driven research.
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NOTES AND REFERENCES
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Zeithaml, op. cit., 1982.
Rogers, op. cit.
ibid.
Olshavsky and Granbois, op. cit.
Rogers, op. cit.
ibid.
Robin N. Shaw, Frederick W. Langrehr and Virginia B. Langrehr, ‘Diffusion of innovations: international research into new technologies in the consumer services sector’ in Chin Tiong Tan and Jagdish N. Sheth (eds), Proceedings of the Association for Consumer Research International Meeting in Singapore, National University of Singapore, Singapore, 1985, pp. 90–4.
Zeithaml, op. cit., 1982