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      New Products of the 1980s and 1990s: The Diffusion of Household Technology in the Decade 1985-1995

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            Abstract

            The management of our households and the way we spend our leisure time has been greatly influenced by the introduction of various household technologies in the 1980s and 1990s. This paper compares the extent and rate of adoption of selected household products in Australian households. The diffusion of colour television sets, video cassette recorders, compact disc players, microwave ovens and personal computers into various types of households during the 1980s and 1990s was examined. This study found that different types of Australian households adopted new technology at different rates. The levels of ownership of various household technologies were highest for households with children. In general, one-adult households were slower to adopt new household technology when compared to other types of households. This paper speculates as to why one-person households are slower to purchase the latest in cooking and entertainment technology.

            Content

            Author and article information

            Journal
            cpro20
            CPRO
            Prometheus
            Critical Studies in Innovation
            Pluto Journals
            0810-9028
            1470-1030
            December 2000
            : 18
            : 4
            : 403-415
            Article
            10032399 Prometheus, Vol. 18, No. 4, December 2000, pp. 403-415
            10.1080/08109020020008514
            e718e9dc-6d13-4c7e-88ec-a199f8e506e7
            Copyright Taylor & Francis Group, LLC

            All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

            History
            Page count
            Figures: 0, Tables: 0, References: 12, Pages: 13
            Categories
            Original Articles

            Computer science,Arts,Social & Behavioral Sciences,Law,History,Economics
            Diffusion Rates,Household Technology,Logistic Curves,Household Types

            References

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            2. McMeekin A. and Tomlinson M.. 1998. . 'Diffusion with distinction'. . Futures . , Vol. 30:: 873––86. .

            3. Ironmonger D. S.. 1972. . New Commodities and Consumer Behaviour . , Cambridge : : Cambridge University Press. .

            4. Mahajan V., Muller E. and Bass F. M.. 1990. . 'New product diffusion models in marketing: a review and directions for research'. . Journal of Marketing . , Vol. 54:: 1––26. .

            5. Bewley R. and Fiebig D. G.. 1998. . 'A flexible logistic growth model with applications in telecommunications'. . International Journal of Forecasting . , Vol. 4:: 177––82. .

            6. Mansfield E.. 1961. . 'Technical change and the rate of imitation'. . Econometrica . , Vol. 29:: 741––66. .

            7. Noruiis M. J.. 1993. . SPSS for Windows: Base System User's Guide: Release 6.0 . , Chicago : : SPSS Inc. .

            8. Australian Consumer Association. . 1978. . '48mm colour television receivers'. . Choice . , : 252––62. .

            9. Aitken C. and Ironmonger D. S.. 1992. . 'Impacts of the domestic microwave oven'. . Prometheus . , Vol. 14:: 168––78. .

            10. Australian Consumer Association. . 1979. . 'Videocassette recorders'. . Choice . , : 203––10. .

            11. Punie Y.. 1996. . 'Rejection of ICTs in Flemish households: the why-not question'. In: . paper for EMTEL meeting on Media and Information Technology; . November 8-9– 1996 ; , Belgium .

            12. Clair J. St. and Muir J.. 1997. . “'Household adoption of digital technologies-special article'. ”. In ABS Year Book Australia 1997 . , Canberra : : ABS. .

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